Articles by Lia Dolev on Product Design

Notes on designing complex B2B and SaaS products — originally published on Medium, readable here.

Jul 2025 · 4 min read

From Standalone Tools to SaaS: Designing a DevSecOps Platform That Grows With Your Users

From Standalone Tools to SaaS: Designing a Strategic Platform That Scales “We didn’t start with a platform - we grew into one. And that made all the difference.” Shifting from standalone tools - some even on-prem - to a …

Apr 2026 · 4 min read

Designing in the Unknown

Not every product comes with a clear user base, an established market, and a shelf of research to borrow from. Sometimes you’re designing something that doesn’t quite exist yet. You’re building an MVP in a domain that’s …

Apr 2026 · 4 min read

Before You Hire a Designer

Six things you can do right now to audit, understand, and improve your own product Most founders I talk to know something is off with their product. The UI feels inconsistent. Users take longer to onboard than they used …