Gigya (Acquired by SAP)
Gigya is a SaaS company that provides websites with a complete social infrastructure (customers like Nike, CBS, NBA).
My role and ownership
Recruited for Gigya as Designer Lead in its first stages as a Startup (now SAP).
Was responsible for designing (UX & visual design) all company B2C products and B2B SaaS platform.
Worked alongside CEO, PM's, developers and Marketing division (Palo Alto).
The challenge
- Complex identity configuration required technical precision while remaining accessible
- Enterprise clients managed hundreds of sites with varying identity requirements
- Gigya's plugins are highly customizable — the challenge was creating generic & minimalistic designs that could integrate into any site
Solution
- Designed the Gigya SaaS Platform — customer identity and access management software enabling effective experiences with transparency and control over user data
- Created Engagement Plugins — pre-built social UI elements including Share bar, Comments, Ratings & Reviews, Reactions, and Game Mechanics
- Designed a Gamification plugin to increase engagement on sites, displaying user points, levels, and rankings
- Built UI Builder for social login & registration — designing flows in minimal steps covering all main login scenarios with built-in indicators for password strength and email confirmation
Key screens
