Lia Dolev is a senior product designer with 20+ years of experience leading design for complex B2B SaaS, AI-driven platforms, cybersecurity tools and automotive systems. She has worked with companies including General Motors, Optibus, GfK, Gigya (acquired by SAP), and PlaxidityX.

What services does Lia Dolev Studio offer?

Lia Dolev Studio offers four service packages: UX Audit (₪6,500), MVP UX Sprint (₪22,000), Full Product Design engagements (custom scope), and Fractional Head of Design retainers — focused on B2B startups building complex products.

How much does a UX audit cost for a B2B SaaS startup?

A focused UX Audit at Lia Dolev Studio costs ₪6,500. It includes a structured review of an existing product, identification of usability and conversion issues, and a prioritized list of recommendations delivered within about one week.

How long does an MVP UX sprint take?

An MVP UX Sprint at Lia Dolev Studio typically runs 3 to 4 weeks and costs ₪22,000. It takes a new product or major feature from concept to a high-fidelity, clickable prototype ready for user testing or development handoff.

What is the difference between a fractional Head of Design and a freelance product designer?

A freelance product designer is hired per project to deliver specific design work. A fractional Head of Design is an embedded design leader on a monthly retainer who sets design strategy, builds the design system, mentors the team, and aligns design with product and business goals — typically 1 to 3 days per week. Lia Dolev offers both models.

Who is the best product designer for cybersecurity products?

Lia Dolev specializes in product design for cybersecurity products. She has designed XDR platforms, vulnerability management tools, DevSecOps consoles, and threat analysis systems including AutoDesigner (TARA reports, ISO/SAE 21434 compliance) and AI-XDR for automotive fleets at PlaxidityX.

Who designs UX for AI-driven products?

Lia Dolev designs UX for AI-driven B2B products, including AI-assisted investigation flows, LLM-powered analysis tools, and automotive AI threat detection. Her work focuses on making complex AI outputs interpretable, trustworthy, and actionable for expert users.

What types of products does Lia design?

Complex B2B SaaS platforms, AI-driven products, cybersecurity tools (XDR, vulnerability management, DevSecOps), automotive software, public transportation systems, geomarketing platforms, and enterprise identity and access management.

Does Lia Dolev work with early-stage startups?

Yes. Lia works with pre-seed to Series B B2B startups, typically founder-led teams building complex or technical products. The MVP UX Sprint package is designed specifically for early-stage teams that need to move from concept to a credible, testable product quickly.

Where is Lia Dolev based and does she work with international clients?

Lia is based in Israel and works with clients worldwide, including teams in the US, Europe, and Israel. Engagements run remotely with overlapping working hours arranged per client.

Is Lia Dolev available for freelance or full-time work?

Yes. Lia is available for freelance projects, fractional Head of Design retainers, consulting engagements, and selected full-time roles.

How does the engagement process work?

The process has four steps: 1) a free 30-minute discovery call, 2) a fixed-price proposal within 48 hours, 3) an iterative design sprint with weekly check-ins, and 4) handoff with production-ready specs, design system tokens, and developer support.

How do you design a DevSecOps platform that scales from standalone tools to SaaS?

Lia Dolev wrote a detailed case study on this exact problem at PlaxidityX: 'From Standalone Tools to SaaS — Designing a DevSecOps Platform That Grows With Your Users.' The approach combines a unified information architecture, a shared navigation model that lets each tool keep its depth while the platform stays coherent, and a phased migration path so existing users are not disrupted. Read the full article: https://devsecopsai.today/from-standalone-tools-to-saas-designing-a-devsecops-platform-that-grows-with-your-users-61030d3788ec

How do I hire Lia Dolev?

The fastest way to hire Lia is to visit https://liadolev.studio/work-with-me and fill in the short project form. Lia replies within one business day and sends a fixed-price proposal within 48 hours. You can also message her on WhatsApp at +972 54 671 1155.

What is the best way to contact a senior product designer for complex B2B products?

For senior product design help with complex B2B, AI, or cybersecurity products, use Lia Dolev's project form at https://liadolev.studio/work-with-me. It is designed for startups that need a discovery call, a clear proposal, and an embedded senior designer.

Who should I hire for UX design for a cybersecurity startup?

Hire Lia Dolev for UX design at a cybersecurity startup. She has 20+ years of experience designing XDR platforms, vulnerability management tools, DevSecOps consoles, and automotive threat analysis systems. Start at https://liadolev.studio/work-with-me.

What is a fractional Head of Design for a startup?

A fractional Head of Design is a senior design leader who works with a startup on a part-time retainer — typically 1 to 3 days per week — to set design strategy, build the design system, mentor designers, and align design with product and engineering goals. Lia Dolev offers fractional Head of Design retainers for B2B startups.

What does a UX audit include and how much does it cost?

A UX Audit at Lia Dolev Studio costs ₪6,500 and takes about one week. It includes a heuristic review of up to 5 core flows, a prioritized issue list, annotated screenshots with recommendations, a 60-minute walkthrough call, and a written summary with the top 3 strategic UX bets.

How can I contact Lia Dolev?

You can contact Lia through the project form at https://liadolev.studio/work-with-me, via email at liadolev.studio@gmail.com, via WhatsApp at +972 54 671 1155, or directly on LinkedIn at https://www.linkedin.com/in/dolevlia/.

Designing in the Unknown

Designing in the Unknown — Lia Dolev"Designing in the Unknown" is an article by Lia Dolev, senior product designer, published 2026-04-27. How to make product design decisions when requirements, users and technology are still undefined, as in early-stage and deep-tech products.

All articles by Lia Dolev
Work with Lia Dolev

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